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    The Council

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    THE INFORMANT

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    6
    Total Clients
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    Needs Work
    O-Care Daycare
    Subsidized Childcare
    Onboarding
    Childcare Subsidized Only Facebook Alameda, CA
    Accepts all county vouchers & CalWORKs. Needs Facebook page + marketing to reach qualifying parents.
    • Create Facebook Business Page
    • Profile photo + cover image
    • 30-day content calendar
    • Join local parent groups
    • First boosted ad ($5-10/day)
    • Partner with WIC / family resource centers
    Notes
    Deborah Hayes Transformational Touch Bodywork
    Certified Massage Therapist — 25 Years Experience
    Active
    Massage / Wellness SF + Oakland Booksy 89+ Reviews 5.0 Stars
    First external ad client. 25yr CMT, ABMP member. Two Bay Area locations. 89+ five-star reviews. Needs FB/IG/ads campaign.
    • ✓ Audit existing website
    • ✓ Collect all 5-star reviews (89+)
    • ✓ Create Gmail (bodyworkbydeb@gmail.com)
    • Create Facebook Business Page
    • Create Instagram Business Account
    • Set up Google Calendar for booking
    • Generate QR codes for both locations
    • Ad campaign strategy + copy
    • Launch first campaign
    • Get hand-painted logo from Deb
    Notes
    Little Abdul's Lemonade
    Kid Entrepreneur
    Setting Up
    Food & Beverage Kid Business New
    Young entrepreneur lemonade stand business. Setting up branding and initial presence.
    • Brand identity / logo
    • Social media page
    • Flyer / signage design
    • Community marketing plan
    Notes
    Dad's Catering Company
    Catering Service
    Active
    Catering Food Service Needs Marketing
    Active catering business. Needs marketing campaign to increase bookings and visibility.
    • Facebook Business Page
    • Menu / services showcase
    • Google Business profile
    • Ad campaign strategy
    • Content calendar
    Notes
    The Food Toon
    Boat-Based Food Service
    Live
    Food Service Boat / Marine Seasonal
    Live boat-based food service. Seasonal operation. Needs ongoing marketing and social presence.
    • Social media presence audit
    • Seasonal campaign plan
    • Photo / video content
    • Local event promotion
    Notes
    4 Daycare Businesses
    Childcare Group — Multiple Locations
    Needs Work
    Childcare Multi-Location Messaging Marketing
    Group of 4 daycare businesses needing unified messaging strategy and marketing campaigns.
    • Audit current online presence
    • Unified brand messaging
    • Facebook pages per location
    • Content strategy
    • Ad campaigns
    • Enrollment funnels
    Notes

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